Further evidence that the preselected level on your conversion form increases...
Further evidence that the preselected value increases your average sale. In an article that I wrote on this blog back in July titled, “Preselected values — your donation form’s best friend,” I covered...
View ArticleUnderstanding Eye Flow and Avoiding The Corner of Death
I just recently started following the Neuromarketing blog and wanted to share a really interesting article they just posted in today’s issue. It’s called “Avoid the Corner of Death!,” and it is...
View ArticleEffectiveness of your holiday fundraising appeals
Good morning, all! It’s been a few weeks since I’ve posted, and for that delay, I give you my apologies. I’m working on developing a few different things here, but I wanted to take a moment to provide...
View ArticleHow can I get the best results out of my Search Engine Marketing campaign?
We get this question a lot — and the real answer is: “it depends.” The best way that I can possibly explain search engine marketing, in general, has to do with your ability to properly “tweak” the...
View Article
More Pages to Explore .....